Blogger Hires Click-Bait Consultant
The industry blogger continues on his monomaniacal and misguided mission to make money by attempting to defame hardworking people and businesses, and cooking up imaginary scandals.
The online scribe regularly congratulates himself on his morally superior goals, supposed lack of avarice, and he vehemently denies that his inflammatory blog posts and blog comments—and conveniently-timed “anonymous” subscriber comments—are click-bait designed to sell blog subscriptions.
The blogger feigns disinterest in monetary gain. He says he runs a “media business” that is “not a regular business” with “no sales people … no marketing people … no revenue goals.” He also says the business is profitable.
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The site charges a fee for monthly subscriptions, but it offers its most sensationalist stories about Hikvision for free, and he encourages all subscribers to share these free posts. It is plain to see that this is a blatant marketing ploy to lure new subscribers and increase revenue. Yet, the blogger refuses to admit the obvious.
Blogger’s Feathers Ruffled by Truth
In fact, the scribe takes offense at suggestions that his “free” sensationalist headlines and tabloid-style stories are designed to attract subscribers.
Legitimate questions and evidence about the online site’s click-bait efforts evoke a melodramatic reaction from the blogger. The scribe goes so far as to lament the “emotional and financial drain” he allegedly suffers as the result of making comments on his own blogger site.
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Blogger Pays for Professional Click-Bait Advice
The blogger vociferously denies his motives and tactics publicly, but behind the scenes he turns to a marketing copywriter to “generate more leads, acquire new customers, optimize user onboarding experience, boost customer retention, increase revenue per customer, and earn referrals.”
Do negative headlines increase revenue, and help the scandal scribe acquire new customers? The marketing copywriter’s site features a case study on the blogger, and a typical tabloid-style headline dominates the case study.
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So, the blogger spends his days and nights in toil, blogging and commenting away—apparently to his financial detriment, which may in fact be his business goal since his is “not a regular business” and actively “has no revenue goals.”
Yes, the blogger’s business logic is confusing!
Blogger Hires Marketing Copywriter to Lure ‘Paying Members’
Regardless, at some point in 2015, the blogger apparently comes to grips with the fact that his round-the-clock money-losing commenting was not only emotionally draining, it was not turning enough “visitors into happy and paying members.” The scribe hires a marketing copywriter who has an impressive list of clients. We can learn about the blogger’s “situation” on the copywriter’s website. This is how the marketing copywriter lays out the blogger’s conundrum.
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Blogger's Marketing Investment Paying Off
According to the marketing copywriter, the blogger derived significant results from his investment.
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The scribe says his company is not interested in making money, he is peevish when presented with evidence of his click-bait efforts, and he makes emotionally fraught denials of sensationalism.
The blogger’s sanctimonious claims have always fallen flat. It’s plain to see that his business plan involves generating controversy for clicks and attempting to harm honest businesses and hard-working people. Hiring a marketing copywriter is a logical step for a blogger in desperation, and further proof that “clicks at all costs” is his goal.